The name is more expensive than the product – this may be true for Apple, but no one can honestly say that about Commodore today anymore – The company has experienced more than 3 reputation-harming changes of ownership.
Thursday, March 21, 2013
Atari and Commodore – Between these brands, employees went back and forth: Jay Miner, former head developer in the Atari 8-Bit line, went to Amiga, which was later included into Commodore. Shivaz Shivji, inventor of the Commodore 64, went to Atari to develop the ST line. Jack Tramiel bought Atari after he was fired from Commodore to „show them how it's done“. Nolan Bushnell himself was supposedly part of a promotion team for the Commodore gaming consoles – here we had the founder of the competitor Atari, promoting the products of a company, whos founder had only just overtaken exactly this competitor.
The Home Computer market – A lot of brands tried to establish themselves there. You were able to find some brands that were also known for other non-computer products: Epson, HP, Casio, Texas Instruments, Mitsubishi, Yamaha. In the console market, you could find Milton Bradley (MB), Bandai and Mattel.